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Traffical is an experimentation, feature management, and optimization platform built around a single primitive: the parameter. Define typed parameters with defaults; run A/B tests, progressive rollouts, and adaptive bandits as policies on top of them; resolve values locally in your SDK with sub-millisecond latency.

Quickstart

Install the SDK, resolve your first parameter, track an event — under five minutes.

Core concepts

Parameters, layers, policies, projects, assignments, warehouse-native.

SDKs

Server (Node, Python, PHP) and client (browser, React, Svelte, iOS, React Native).

Canonical experiments

Patterns by surface — backend, web, mobile, SSR, batch, contextual.

Changes & governance

Run initiatives through a governed, measured lifecycle — risk classes, approvals, audit trail.

Statistics

Significance, sequential testing, CUPED, measurement progress, impact methodology.

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Why Traffical?

Most experimentation tools start from the feature flag — a boolean. Traffical starts from the parameter: a typed value with a default. A/B tests, rollouts, feature flags, and adaptive optimization are all policies that override parameter values for selected users. This means a single system handles colour tests, price experiments, algorithm changes, gradual rollouts, and personalized content — through the same SDK, the same dashboard, the same primitives.

Read why

Typed parameters, local resolution, warehouse-native measurement, and governance built in.